SEO Best Practices Guide
On-page, technical, content SEO factors and tools.
On-Page SEO Factors
Title Tag
Include keyword, 50-60 chars
Importance: High
Meta Description
Compelling, 150-160 chars, keyword
Importance: High
H1 Heading
One H1 per page, include keyword
Importance: High
URL Structure
Short, descriptive, hyphens
Importance: Medium
Internal Links
Link to related pages
Importance: Medium
Image Alt Text
Descriptive, include keyword
Importance: Medium
Technical SEO
Site Speed
Core Web Vitals pass
Importance: High
Mobile-Friendly
Responsive, usable on mobile
Importance: High
HTTPS
SSL certificate required
Importance: High
Sitemap
XML sitemap submitted
Importance: Medium
Robots.txt
Allow important pages
Importance: Medium
Structured Data
Schema markup for rich results
Importance: Medium
Content SEO Practices
Keyword Research
Target relevant, achievable keywords
Quality Content
Original, valuable, comprehensive
Content Length
Sufficient depth (1000+ words for guides)
Keyword Placement
Natural, not over-optimized
Regular Updates
Fresh, updated content
Multimedia
Images, videos, infographics
SEO Tools
Google Search Console: Index status, performance
Ahrefs: Keyword research, backlinks
SEMrush: Competitive analysis
Screaming Frog: Technical SEO crawler
PageSpeed Insights: Performance analysis
Schema Validator: Test structured data
SEO Checklist
1. Keyword research (what users search). 2. On-page optimization (title, meta, headings). 3. Quality content (original, valuable). 4. Technical SEO (speed, mobile, HTTPS). 5. Internal linking (connect pages). 6. External links (quality references). 7. Structured data (rich results). 8. Submit to Search Console. 9. Monitor rankings. 10. Update regularly. SEO = long-term investment, results take months.