Financial Ratio Guide
Liquidity, profitability, efficiency, and leverage ratios.
Liquidity Ratios
Current Ratio
Current Assets / Current Liabilities
Good: > 1.5
Quick Ratio
(Cash + AR) / Current Liabilities
Good: > 1.0
Cash Ratio
Cash / Current Liabilities
Good: > 0.5
Profitability Ratios
Gross Margin
(Revenue - COGS) / Revenue
Good: Industry specific
Net Margin
Net Income / Revenue
Good: > 5-10%
Return on Assets
Net Income / Total Assets
Good: > 5%
Return on Equity
Net Income / Equity
Good: > 10%
Efficiency Ratios
Inventory Turnover
COGS / Average Inventory
Good: High
AR Turnover
Revenue / Average AR
Good: High
AP Turnover
Purchases / Average AP
Good: Balanced
Asset Turnover
Revenue / Total Assets
Good: High
Leverage Ratios
Debt Ratio
Total Debt / Total Assets
Good: < 0.5
Debt to Equity
Total Debt / Equity
Good: < 1.0
Interest Coverage
EBIT / Interest Expense
Good: > 3
Ratio Analysis Checklist
1. Calculate key ratios quarterly. 2. Compare to industry benchmarks. 3. Track trends over time. 4. Identify improving/declining ratios. 5. Investigate unusual changes. 6. Use ratios for decisions. 7. Balance multiple ratios (not just one). 8. Consider business context. 9. Report to stakeholders. 10. Set improvement targets. Financial ratios = health indicators. Liquidity = ability to pay now. Profitability = earning power. Efficiency = asset utilization. Leverage = debt risk. Track trends, not just snapshots."