Content Writing Guide
Content types, writing principles, SEO elements, and checklist.
Content Types
Blog Posts
Educational, informative articles
Length: 1000-2000 words
Product Pages
Sales-focused, features/benefits
Length: 500-1000 words
Landing Pages
Conversion-focused, single goal
Length: 300-500 words
Email Copy
Personalized, action-oriented
Length: 100-300 words
Social Media
Engaging, shareable, concise
Length: 50-280 characters
Technical Docs
Clear, accurate, structured
Length: Varies by topic
Writing Principles
Clear Headlines
Capture attention, communicate value
Know Audience
Write for specific reader, not everyone
Active Voice
Direct, engaging, stronger impact
Scannable Format
Headings, bullets, short paragraphs
Value First
Answer questions, solve problems
Edit Ruthlessly
Remove fluff, tighten sentences
SEO Content Elements
Title Tag
Include keyword, 50-60 characters
Meta Description
Compelling summary, 150-160 characters
Headings (H1-H6)
Structure content, include keywords
Internal Links
Connect related content
Keywords
Natural placement, not over-optimized
Alt Text
Describe images for accessibility + SEO
Writing Checklist
Research topic thoroughly
Define target audience
Outline before writing
Write clear headline
Use subheadings for structure
Keep paragraphs short
Include examples
Add relevant images
Internal links
Proofread multiple times
Content Writing Tips
Start with headline (captures attention). Write introduction (hook reader). Structure with headings (scannable). Keep paragraphs short (3-4 sentences). Use active voice (direct, engaging). Include examples (concrete, relatable). Add visuals (breaks up text). Link internally (depth, SEO). Edit for clarity (remove fluff). Proofread (typos kill credibility). Good content = valuable + readable + optimized.