Business Market Analysis Guide
Methods, elements, sources, and outputs.
Analysis Methods
Market sizing
Purpose: Determine market potential
Output: Revenue opportunity
Competitive analysis
Purpose: Assess competition
Output: Positioning insights
Customer analysis
Purpose: Understand customers
Output: Target segments
Trend analysis
Purpose: Identify trends
Output: Strategic direction
Analysis Elements
1. Market definition
2. Market size estimation
3. Market segmentation
4. Competitive landscape
5. Customer demographics
6. Customer behavior
7. Market trends
8. Market growth
Data Sources
1. Industry reports
2. Government data
3. Company filings
4. Trade publications
5. Customer surveys
6. Social media
7. Competitor websites
8. Market databases
Analysis Outputs
1. Market overview
2. Size and growth
3. Segment profiles
4. Competitive map
5. Customer insights
6. Trend analysis
7. Opportunity assessment
8. Risk analysis
Market Analysis Checklist
1. Define market scope. 2. Estimate market size. 3. Segment market. 4. Analyze competition. 5. Profile customers. 6. Identify trends. 7. Assess opportunities. 8. Analyze risks. 9. Develop strategy. 10. Monitor changes. Market analysis = strategic foundation. Scope defined. Size estimated. Market segmented. Competition analyzed. Customers profiled. Trends identified. Opportunities assessed. Risks analyzed. Strategy developed. Changes monitored.